Since Fi’s launch in 2015, we’ve had one plan, the Fi Flexible plan, that gives you the flexibility to pay for just the data you use. As we’ve grown, we’ve heard that many of you want the simplicity and predictability that comes with paying the same price each month. So today, for the first time ever, Fi is adding a second plan: our Google Fi Unlimited plan.The new Unlimited plan gives you unlimited data, calls and texts at a low cost for multiple members of your family. You’ll also be covered when you connect with friends and family at home or abroad, as our plan includes free international calls from the U.S. to 50 countries and territories, and unlimited data and texting abroad in 200 destinations at no extra charge (and with no setup required). Our Unlimited plan also comes with a Google One membership with 100 GB of cloud storage and extra benefits like expert support across Google, discounts on Google products, and more. Plus, if you’re using an Android device, you can automatically backup your phone to keep all of your important files and photos safe.We want you to know that with our Unlimited plan, we will reduce speeds after 22GB of usage per person in a given month (this applies only to the heaviest data users, less than 1 percent of Fi's current users). We may also optimize video streaming quality to 480p (DVD quality).Our Unlimited plan gives you peace of mind knowing that you can reach family and friends wherever they are, while keeping costs low. If you prefer to just pay for the data you use, our Flexible plan isn’t going anywhere. And as always, Fi has no contracts or activation fees. To help you get started, until September 18 (or while our supply of phones lasts), you can get 50 percent off a Pixel 3 or Pixel 3XL when you purchase and activate on Google Fi. You can also join today with your own phone by checking its compatibility. Whether you already use Fi or are thinking about giving it a try, we hope you give one of our plans a spin.
At AdMob, we’re focused on helping publishers make smarter decisions to grow their mobile app earnings and deliver the best experience to their users. Clear, comprehensive reporting is a big part of this, and we’ve recently released some updates to our reporting so that you can gain more actionable insights about your app users. More insights about how people use your appWe’ve enhanced our AdMob SDK to begin providing insights into how your users are interacting with your app and engaging with your rewarded ads. To enable these new features, you need to do two things:Update your SDK to the latest version (Android SDK 18.1.0 or later, iOS SDK 7.44 or later)Log into AdMob and take a few simple steps to enable user metrics (Help Center Article)Once you’ve done both, available new features will include:User engagement cardWhen you log into your AdMob account, we’ll now present you with important basic user engagement metrics on your App Overview dashboard. This report helps you keep an eye on your app’s most important top-line user numbers so you always know how your apps are performing. Basic metrics in the user engagement cardHolistic revenue report including in-app purchasesWe’ve updated our revenue reporting to look beyond AdMob earnings to also include in-app purchases and subscriptions. This will minimize time spent going back and forth between interfaces so you can spend more time working on your app. IAP reporting is currently only offered on iOS, but will be coming to Android soon. Holistic revenue report including in-app purchasesRewarded ads reportYou’ll now have access to the rewarded ads report, helping you understand how users are interacting with rewarded ads. This report captures activity from the entire AdMob platform, including AdMob, Open Bidding, and 3rd-party inventory. We’re also working to provide additional reporting around each of your ad formats so you can make the most informed decision with your app business. Example rewarded ads reportExpanded functionality and ease of useIn addition to adding new reports, we’ve also launched several new features that make it easier for you to access, analyze and understand your data: AdMob APITraditionally, developers have had to use the AdSense API to access AdMob stats. This was a suboptimal solution, as AdSense uses different ad metric definitions than AdMob, resulting in inconsistent reporting. To address this, we’re introducing a brand new AdMob API to help you retrieve your publisher reports programmatically. Metrics in the AdMob API will be consistent with those in the AdMob front-end interface and will be more accurate than those in the AdSense API. This API is currently in beta, so reach out to your account manager or a mobile specialist if you’re interested in trying it out.Easy comparison reportingWhen looking at changes to a single AdMob metric, such as revenue, we know that context is key. So we’ve added the ability for you to compare two metrics within the same chart (see upper right in image below) so that you can more easily correlate trends within your data.You can also now break out metrics, such as estimated earnings, by dimensions like app, ad unit, format, and country (see upper left in image below). Our improved graph interactivity allows you to add or remove dimensions by simply clicking on the corresponding circle in the key, as shown below on the upper left. New comparison and usability chart featuresReporting is an integral part of optimizing any app ads business, and we’re continuously taking steps to make actionable insights easier to discover for publishers. We hope these new features will help publishers better understand their users and ad performance so they can focus on driving more revenue and delighting their users.
There are more than 60 million family-owned local businesses in India, that drive more than 90 percent of retail in the country. They also account for more than 40 percent of local employment. Until recently, these retailers have enjoyed a consistent customer base for generations with little competition. Now, a billion Indians are coming online and there is a new digitally-driven Indian consumer to serve. With competition from new formats from e-commerce to big box stores, local retailers are presented with a new set of challenges that could put many of them out of business and leave a large portion of the population unemployed. Akanksha Hazari Ericson is using technology to provide a solution. The vast majority of local merchants in India are not digitized in any way. Akanksha’s startup, m.Paani, is empowering them with the tools to survive and thrive. The startup is currently working in India, and eventually plans to expand across other emerging markets. m.Paani was recently part of Google Developers Launchpad Accelerator, a program that supports startups with access to Google technology, mentorship, and network. From running seven acceleration programs around the world and supporting 341 startup founders, Launchpad has seen firsthand how global entrepreneurs are using technology and innovation to solve the world’s biggest problems. As part of our “Ideas to Reality” spotlight series, we caught up with Akanksha to talk about her journey in starting m.Paani and where she sees the company going over the next few years.When did you realize your mission to help local retailers? I got the entrepreneurial bug when I successfully built and grew my first venture at 21. I then decided that my next business would be built in India, contributing to the country’s economic development, and eventually other emerging markets as well. In 2009, I returned to India after completing my masters at Cambridge to work in the intersection of tech and agriculture. I spent a year living in villages across the country, looking at how we can use technology to increase farmers’ incomes. This is when I also fell in love with the local businesses with which I interacted, and realized the critical role they play in our economy. The beginnings of m.Paani were born.What is the first step you take when you turn your idea into a reality?Understand and build a relationship with my customer. I moved to Mumbai, a city in which I had never lived and knew no one, with a presentation and a dream. Walking the local markets every day, I signed up and sold our product to our first 50 retailers and a few hundred consumers myself. I strongly believe that if you don’t know your customer directly and can’t sell your vision, solution or service to them at the beginning, then you are in no position to ask anyone else to do so.Are there Google products you are using and would recommend to other startup founders?Yes, three core products help us run our business. First, we’re hosted on Google Cloud. Next, we’re using Firebase for event tracking, testing and marketing. We love the flexibility that Firebase gives us to keep being nimble. Finally, we use Google Analytics, which is an absolute must for any business and a pivotal part of each day.Tell us more about your experience in Launchpad Accelerator. If you have to learn, you might as well learn from the best. Launchpad has given us great insights, especially in machine learning. The one-to-one mentorship session with Peter Norvig, Google’s machine learning director, was a standout moment for our team. The entire experience was truly enriching and would recommend it to any entrepreneurs.What advice do you have for future entrepreneurs?Find a very very big, meaningful problem to solve. Something that has a deeper purpose for you, and makes our world a better place. It is more important than ever now that we all look to solve real problems in the world, from sustainability to economic empowerment. Don’t expect it to be glamorous—at all. Expect it to be unfathomably hard, and expect yourself to be more tenacious and resilient than you have ever been. But trust me, because it is purpose-driven you will stay motivated, and if you stick with it until its solved, you will change the world. What is the most inspiring part of your work? Our retailers. These are family businesses built over generations, in some cases. My favorite part of my job is meeting our customers and learning from them. The most meaningful part of any day is hearing and seeing first hand our positive impact on empowering, transforming and growing a local business. This, more than anything else, is what gets me and our whole team up and excited every morning.
We’ve all been there. Your kid is checking their latest selfie on your phone, and whoops … dropped and broken, followed by tears (from at least one of you). Or maybe your phone met its demise falling in the pool, being forgotten in a taxi—or any of the ways a phone and all of its precious content can vanish.For these situations and more, automatic phone backup for Android is now included in your Google One membership. So the next time you break, lose or switch your phone, you won’t lose your photos, videos, contacts and messages—basically, everything that’s important to you. We’ve taken the standard Android backup (that includes texts, contacts, and apps) and we’re giving you even more. With automatic phone backup by Google One, you’ll also be able to back up original quality photos, videos, and multimedia messages (MMS), and you can manage your backups directly from the Google One app. When you set up your next Android phone, everything you care about can be easily restored.With Google One, you already get more storage for your photos, videos and documents—giving you the peace of mind that your memories and important files are stored in the cloud. Now with automatic phone backup, we're taking another step in helping you keep the stuff you care about safe.
I’ll let you in on a secret: it’s possible to raise millions of dollars to get your business off the ground—and not know a thing about fundraising. My cofounder and I did. As a matter of fact, we’re first-time tech entrepreneurs who don’t live in Silicon Valley (the horror!), we’re married (surprise!), and we’re far from being software developers (Java means coffee in our world). We’re African-American, and we’re serving a community that people don’t readily associate with technology: beauticians and barbers.Back in 2018, we were the first Texas founders to win Google Demo Day, which helped us secure $500,000 in funding. We don't look like a lot of founders out there, and we've learned a few things about how gritty entrepreneurs can get funding for their businesses.Believe in yourself and prove it.It may sound cliché, but optimism is a competitive advantage. Others doubted our idea for ShearShare, an app that connects salon and barbershop owners to stylists who can fill empty chairs in their shops, but we knew better—we had already tested out the idea before developing the app. So stand firm in your self-confidence, drown out all the noise, and keep going. To help get you there, try experimenting on a small scale for several months before you apply for that line of credit or meet with an angel investor. Doing a series of interviews with potential customers is one of the best ways to build a product that solves a real problem.Uncover alternative methods to funding your business.Consider local pitch competitions, contests, your alma mater’s innovation or entrepreneurship lab, specialty business loans, and crowdfunding platforms. We entered so many pitch competitions that I can probably recite our pitch backwards. These programs are out there and just require a little elbow grease. Look for them.She who has the best data wins. Data helps you identify macro trends before the winds really start to shift. So start tracking everything now and do more of what works. As entrepreneurs with a limited budget, we spent $10 per week on Google AdWords in the early days to get in front of customers who were looking for our solution. When we look at how our users first hear of ShearShare, just over 30 percent say they saw our ads on Google. We then take that data and use other free tools like Google Sheets and Google Analytics to find additional insights. Knowing who your users are and how they behave makes sure the right audience sees you when it matters most.Your company is only as healthy as you are. Be ready for a marathon, because starting a business is far from a sprint. Mentors from Google emphasized the importance of well-being and reminded us to prioritize ourselves during our preparation for Google Demo Day 2018. If my cofounder and I hadn’t been bullish on self-care—eating well, getting enough sleep, taking much-needed breaks, exercising—we wouldn’t have been able to get through the more than 250 meetings that it took to raise money for ShearShare. Prioritizing your self-care is good for business.Find supporters who believe in your vision and share your values.We didn’t know how to meet investors because we didn’t have a network, so we asked folks with a specialized skill set for help. And when we asked for help, those conversations led to introductions to people who believed in our vision. These were people like Arlan Hamilton of Backstage Capital, Revolution's Rise of the Rest Seed Fund, Winterpoint Capital, andCharles Hudson of Precursor Ventures, who are now ShearShare investors. Though countless investors passed on us, we found the right ones who share our values: grit, integrity, subject-matter expertise, determination and fortitude. Even though the road to entrepreneurship wasn’t paved with gold, my cofounder and I saw opportunity where others saw an empty chair. Throughout it all, we believed in our idea, listened intently to our users and found a supportive network to help us keep growing. And it’s proving to be the right bet, as day by day ShearShare is changing an age-old industry and creating jobs and wealth for beauty and barbering professionals worldwide.
Google Search was built to provide everyone access to information on the web—and with tens of thousands of web pages, hundreds of hours of video, thousands of tweets and news stories published every minute of the day, our job is to sift through that content and find the most helpful results possible. With news in particular, we always aim to show a diversity of articles and sources to give users as much context and insight as possible. An important element of the coverage we want to provide is original reporting, an endeavor which requires significant time, effort and resources by the publisher. Some stories can also be both critically important in the impact they can have on our world and difficult to put together, requiring reporters to engage in deep investigative pursuits to dig up facts and sources. These are among the reasons why we aim to support these industry efforts and help people get access to the most authoritative reporting.Recently, we’ve made ranking updates and published changes to our search rater guidelinesto help us better recognize original reporting, surface it more prominently in Search and ensure it stays there longer. This means readers interested in the latest news can find the story that started it all, and publishers can benefit from having their original reporting more widely seen.Ranking changes to support original reporting In today’s fast-paced world of news, the original reporting on a subject doesn’t always stay in the spotlight for long. Many news articles, investigations, exclusive interviews or other work can be so notable that they generate interest and follow-up coverage from other publications. And in other cases, many stories cover a single news development, with all of them published around the same time. This can make it difficult for users to find the story that kicked everything off.While we typically show the latest and most comprehensive version of a story in news results, we've made changes to our products globally to highlight articles that we identify as significant original reporting. Such articles may stay in a highly visible position longer. This prominence allows users to view the original reporting while also looking at more recent articles alongside it.There is no absolute definition of original reporting, nor is there an absolute standard for establishing how original a given article is. It can mean different things to different newsrooms and publishers at different times, so our efforts will constantly evolve as we work to understand the life cycle of a story.Changing our rater guidelinesWe use algorithms to sort through everything we find on the web and organize this content in a way that is helpful. Those algorithms are composed of hundreds of different signals that are constantly updated and improved. To tune and validate our algorithms and help our systems understand the authoritativeness of individual pages, we have more than 10,000 raters around the world evaluating our work - their feedback doesn't change the ranking of the specific results they're reviewing; instead it is used to evaluate and improve algorithms in a way that applies to all results. The principles that guide how they operate are mapped out in our search rater guidelines, a public document that allows raters to better understand and assess the unique characteristics of content that appears in Search results. In short: these guidelines are the clear description of what we value in content when ranking. And we’ve just introduced a change to help us gather new feedback so that our automated ranking systems can better surface original content. To illustrate the update, in section 5.1 of the guidelines, we instruct raters to use the highest rating, “very high quality,” for original news reporting “that provides information that would not otherwise have been known had the article not revealed it. Original, in-depth, and investigative reporting requires a high degree of skill, time, and effort.”In addition to recognizing individual instances of original reporting at the page level, we also ask raters to consider the publisher’s overall reputation for original reporting. That update in section 2.6.1 reads: “Many other kinds of websites have reputations as well. For example, you might find that a newspaper (with an associated website) has won journalistic awards. Prestigious awards, such as the Pulitzer Prize award, or a history of high quality original reporting are strong evidence of positive reputation.”We hope these updates to elevate original reporting will provide people with a deeper understanding of their changing communities and the conversations going on around them. Giving everyone better access to original journalism across all types of stories—ranging from movies, sports, music and celebrity scoops to the serious journalism behind #MeToo, the Panama Papers and the opioid crisis—is all about helping people stay informed about the news that matters to them.
As a mom of three, I take a lot of photos. This past weekend alone I took 280 photos and videos—and any parent can empathize with trying to get all kids to look at the camera, let alone smile, at the same time. With this many photos from everyday life, my Google Photos library is full of moments—many worth remembering—but sifting through all of these photos can be hard. To address this, we came up with a few new ways for you to get more out of Google Photos and relive the moments that matter.A stroll down memory lane, right from the appCertain points in the year make me extra nostalgic—birthdays, trips and holidays most of all—so I pull out my phone to look at old photos. You lose the warm and fuzzy nostalgic feeling when you have to scroll through hundreds of duplicate photos, so we’re putting your memories front and center in Google Photos.Starting today, you’ll see photos and videos from previous years at the top of your gallery in a new feature we’re calling Memories. While you might recognize this stories format from social media, these memories are your personal media, privately presented to you so you can sit back and enjoy some of your best moments. We’re using machine learning to curate what appears in Memories, so you don’t have to parse through many duplicate shots, and you can instead reflect on the best ones, where the photos have good quality and all the kids are smiling. We understand that you might not want to revisit all of your memories, so you’ll be able to hide certain people or time periods, and you have the option to turn this feature off entirely.Sometimes, when you’re looking back, you know exactly what photo you’re looking for and our search in Google Photos makes it easy to find specific photos. If you want to find photos of your dad’s birthday you can just search his name and “birthday” to find all the relevant shots. But what about those photos where you don’t remember the exact date or occasion? To make it easy to find photos or screenshots that contain text—like a recipe—you can now search by the text in your photos. When you feel nostalgic for home cooking you can just search “carrot cake” and find your mom’s recipe right away. Streamlined sharing with the people who matterOne of the best parts of revisiting your memories is sharing them with the people who made those moments special. In the coming months, it’ll be even easier to send photos directly to your friends or family within the app. Those photos will now be added to an ongoing, private conversation so there’s one place to find the photos you’ve shared with each other and keep the conversation going. And as always, photos you share in Google Photos are the same quality as the photos you back up and you can easily save photos shared with you to your library.Off of your phone and into your homeDecorating your home with printed photos serves as a daily reminder of life's meaningful moments--big and small. You can already use Google Photos to quickly find and make your memories into a photo book. Now, you can use the same time-saving magic to print individual photos.Starting today, you can order 4x6 photo prints directly from Google Photos and pick them up same day at CVS Pharmacy or Walmart, at over 11,000 locations with print centers across the U.S. Since your photos are automatically organized and searchable in Google Photos, you can order prints in just a few easy steps. To brighten up any room with some of your favorite memories, like your summer vacation or your daughter’s Halloween costume last year—you can now also order canvas prints from Google Photos in the U.S., and they’ll be delivered straight to your home. We’ll also give you suggestions for the best photos to print on canvas. Canvas prints start at $19.99 and come in three different sizes, 8x8, 11x14, and 16x20, so they work for all types of spaces. You can put them on a shelf, prop them up at your desk, or hang them in your living room for everyone to see.With all of these new features, you can relive your best memories, share them with the people that matter, and get them off of your phone and into your home.
I owe a lot to my parents. They have been through my side through the ups and downs of life, from comforting me through my awkward middle school years to cheering me on during my college graduation. Now that I work at Google (and am still awkward from time to time), I know they still have my back. Today, many Googlers like me are paying tribute to their parents and parental figures in their lives by inviting them to the office for our biannual Take Your Parents to Work Day at our Mountain View campus. Every other year, we invite parents of Googlers to get a sense of what it’s like for their kids to go to work every day. Well, most days don’t include product demos, photo ops and a Q&A with the company’s CEO in an outdoor amphitheater, but we try to make things look nice when Mom and Dad come by.As Take Your Parents to Work Day kicks off, we invited five Googlers to reflect on the most important lessons their parents have taught them. Here’s what they had to say:Eric ValdiviaSoftware EngineerMy parents taught me to care about people.When I was growing up, I saw all my family take care of each other, even when conditions got bad. And whether I was playing sports or joining math competitions, my parents were always there cheering for me, just happy watching me play, whether I won or lost. And I think this value is the base for everything. You care about others, they will care about you, and then we will be a big team helping each other.Camille GennaioFacilities ManagerMy parents have taught me many lessons, of course, but I’d have to say that the biggest and most valuable one is pretty clear. It’s key as you move throughout the world that you make your friends your family. My parents both left small towns to pursue their educations and careers. I grew up surrounded by “found family” and loved being able to rely on so many trusted people in our community. With their encouragement, I have made some big physical moves in my adulthood. In each area, I worked to really connect with people and welcome them into my life. Now, I have “found family” all over the world. Cliff RedekerLeadership Summits Team LeadBeyond the secret family fudge recipe, DIY projects and late-night pickups from speech team practice, my parents taught me the values of kindness and shared responsibility. My dad built a business not by being a leader, but by being a designer, custodian and facilitator. My mom encouraged me to take action when things go wrong, not to blame others. Together, they encouraged me to achieve the impossible and be true to my Midwestern roots. My family’s support is my most important asset, and they’re always “uncomfortably excited” about every Take Your Parents to Work Day. Nancy YuenSenior Ads ManagerMy parents are both from a rural part of China where old traditions are celebrated, women are expected to be submissive and poverty is a way of life. My paternal grandfather was an educator and believed that all people, regardless of gender or economic status, have the potential to succeed and thrive.My father, an esteemed engineer, also had this open mindset and held me to the same challenges and expectations as my two brothers in academics, music and sports. With his support and encouragement, I flew above the walls of gender and cultural stereotypes to who I am today: a Googler, parent, educator and advocate.Crystal SholtsGeopolitical Program ManagerFocus on character, and by doing so, nurture it in yourself and appreciate it in others. The older I get, the more I can see how character matters. Most of the other trappings in life are lost when you die, but character is the one aspect of yourself which lives beyond your death. My parents have instilled this lesson from an early age. Being a good person isn’t essential to surviving or even thriving, but it is an aspect of your life of which you have control and which can enrich your environment and those around you.Related ArticleWe went to Google with our daughters for the day. Here’s what we saw.Moms of the Keyword editors share their experience at Google's "Take Your Parents to Work Day."Read Article
There’s currently an ongoing debate about the value of data and whether internet companies should do more to share their data with others. At Google we’ve long believed that open data and open source are good not only for us and our industry, but also benefit the world at large.Our commitment to open source and open data has led us to share datasets, services and software with everyone. For example, Google released the Open Images dataset of 36.5 million images containing nearly 20,000 categories of human-labeled objects. With this data, computer vision researchers can train image recognition systems. Similarly, the millions of annotated videos in the YouTube-8M collection can be used to train video recognition.With respect to language processing, we’ve shared the Natural Questions database, which contains 307,373 human-generated questions and answers. We’ve also made available the Trillion Word Corpus, which is based on words used on public web pages, and the Ngram Viewer, that can be used to explore the more than 25 million books in Google Books. These collections can be used for statistical machine translation, speech recognition, spelling correction, entity detection, information extraction and other language research.And these are only a few examples of a much broader activity: Google AI currently lists 62 datasets of this sort that we’re making available to the research community. We also host a large number of publicly available datasets, such as the 20,000 Kaggle Open Datasets and the Cloud Public Datasets, which allows people to access frequently used public data directly from their workspace.Google also offers Google Trends, a free service that enables anyone to see and download aggregate search activity since 2004 for Google Search, Image Search, News Search, Shopping and YouTube. You can get search information for countries, regions, metro areas and cities on a monthly, weekly, daily and even hourly basis. The Trends data is widely used by researchers in fields as varied as medicine and economics. According to Google Scholar, there aremore than 21,000 research papers that cite Trends as a data source.Google is also a major contributor to open source software. Key examples of this include Android, our smartphone operating system, Chromium, the code base for our Chrome browser (now also powering many competitors), and TensorFlow, our machine learning system. Google’s release of Kubernetes changed cloud hosting forever, and has enabled innovation and competition across the cloud industry. Google is also the largest contributor of open source code to GitHub, a shared repository for software development. In 2017, Googlers made more than 250,000 changes to tens of thousands of projects on GitHub alone.Finally, we’ve also released over 5,300 research reports written at Google, most of which have subsequently been published in scientific journals or conference proceedings. Of course, it is costly to create and compile this data, software, and research. So why do we release these materials free of charge?First and foremost, our primary mission is “to organize the world’s information and make it universally accessible and useful.” Certainly one obvious way to make information universally accessible and useful is to give it away! Second, making these materials available stimulates scientific research outside of Google. We know we can’t do it all, and we spend a lot of time reading, understanding and often extending work done by others, some of which has been developed using tools and data we have provided to the research community. This mix of competition and cooperation among groups of researchers is what pushes science forward.Third, when we hire new employees, it’s great if they can hit the ground running and already know and use the tools we have developed. Familiarity with our software and data makes engineers productive from their first day at work.There are many more reasons to share research data, but these three alone justify the practice. We aren’t the only internet company to appreciate the power of open data, code, and open research. Our colleagues in academia, and many other companies follow the same practices for much the same reasons.Of course, we can’t release all the data we use in our business. We need to protect user privacy, maintain confidentiality for business customers, and protect Google’s own intellectual property. But, subject to such considerations, we generally try to make our data as “universally accessible and useful” as possible.
I didn't know what recovery meant until a friend asked me if I was still "in recovery." Confused, I responded, “Yes, I’m still not drinking, if that's what you mean.” I know now what I didn’t know then: Recovery means life after substance abuse. It means having a clear mind and a healthy body. It means having the foresight to say no to alcohol. It means having the mental clarity to thrive at work and the desire to live a fuller, happier, complete life. As someone who has struggled with addiction and embarked on a journey toward recovery, I am so proud that Google is marking National Recovery Month with a new site, Recover Together. I participate in a recovery group at Google and know how important it is for this community to be connected. As part of Google’s ongoing efforts to combat the opioid crisis, today we’re taking an additional step to support those in recovery.Too many of us have experienced firsthand the devastating impact of addiction—with our friends, colleagues, family members and loved ones. From the first time I filled my water bottle with alcohol and brought it to school at only 14 years old, to the many times I blacked out and woke up in the back seat of my car in surprising locations, I know how deeply addiction affected my life and worried my family.More than 21 million Americans struggle with substance use. But it is treatable: An estimated 1 out of 14 American adults is in recovery. In fact, people come to Google every day to seek information on addiction treatment, prevention and recovery. Just last month, we saw an all-time high in search interest for “rehab near me,” “addiction treatment near me” and “how to help an addict.”Starting today, you can come to Google to find recovery resources all in one place, beginning with a video series from those in recovery. I felt less alone when hearing others share their stories, and I am grateful to be able to do the same here.Shawna tells her story in a YouTube video.Our new Recovery Locator Tool in Maps. We’re also launching two new Google Maps locator tools that will connect people with crucial recovery resources, including: Recovery Locator Tool: A map with locations of more than 83,000 recovery support meetings such as AA, NA, Al-Anon and SmartRecovery, and other services such as school-based and family support. These take place at more than 33,000 community centers, churches, and other spaces—put in your address and you’ll see many recovery services are in your area or wherever you’re traveling.Naloxone Locator Tool: A special locator tool will show you locations where you can get Naloxone, the life-saving opioid overdose-reversal drug, without a prescription. All you have to do is type “Naloxone near me” or “Narcan near me” into the search bar in the tool. It already includes 20,000 pharmacies (including CVS, Rite-Aid and Walgreens) in 50 states, and we’ll continue to add local clinics and independent pharmacies. The site will also have more information about the availability and life-saving capability of this medication. Soon, these locations will also be searchable directly in Google Maps.Finding recovery is a personal journey, and I am so grateful to work for a company that is making resources available to those who need them. In addition to these new tools, the site points to many other resources for those seeking treatment, including a self-assessment screener from the National Institute of Drug Abuse and state-specific Helpline resources and hotlines. To anyone at the beginning stages of recovery: This process is hard and tiring and challenging and you do not need to figure this all out alone. From the moment I first connected to the Employee Assistance Program counselor at Google who helped me confront the reality of my addiction, my life has changed in ways that at one time seemed unimaginable. I teach yoga. I run marathons. My life has been enriched by others in the recovery community. My sorrow has been replaced with a joy I never thought possible. And today, my hope is that anyone seeking recovery can find the same help and resources through Google I wanted so many years ago. Recovery is difficult, and it is so much better when we’re all in it together.
For the past few years, we’ve applied core Google AI research and engineering to projects with positive societal impact, including forecasting floods, protecting whales and predicting famine. Artificial intelligence has incredible potential to address big social, humanitarian and environmental problems, but in order to achieve this potential, it needs to be accessible to organizations already making strides in these areas. So, the Google AI Impact Challenge, which kicked off in October 2018, was our open call to organizations around the world to submit their ideas for how they could use AI to help address societal challenges.“Accelerating social good with artificial intelligence” sheds light on the range of organizations using AI to address big problems. It also identifies several trends around the opportunities and challenges related to using AI for social good. Here are some of the things we learned—check out the report for more details.AI is globally relevant We received 2,602 applications from six continents and 119 countries, with projects addressing a wide range of issue areas, from education to the environment. Some of the applicants had experience with AI, but 55 percent of not-for-profit organizations and 40 percent of for-profit social enterprises reported no prior experience with AI. Similar projects can benefit from shared resourcesWhen we reviewed all the applications, we saw that many people are trying to tackle the same problems and are even using the same approaches to do so. For example, we received more than 30 applications proposing to use AI to identify and manage agricultural pests. The report includes a list of common project submissions, which will hopefully encourage people to collaborate and share resources with others working to solve similar problems. You don’t need to be an expert to use AI for social goodAI is becoming more accessible as new machine learning libraries and other open-source tools, such as Tensorflow and ML Kit, reduce the technical expertise required to implement AI. Organizations no longer need someone with a deep background in AI, and they don’t have to start from scratch. More than 70 percent of submissions, across all sectors and organization types, used existing AI frameworks to tackle their proposed challenge. Successful projects combine technical ability with sector expertise Few organizations had both the social sector and AI technical expertise to successfully design and implement their projects from start to finish. The most comprehensive applications established partnerships between nonprofits with deep sector expertise, and academic institutions or technology companies with technical experience.ML isn’t the only answer Some problems can be addressed by using alternative methods to AI—and result in faster, simpler and cheaper execution. For example, several organizations proposed using machine learning to match underserved populations to legal knowledge and tools. While AI could be helpful, similar results could be achieved through a well-designed website. While we’ve seen the impact AI can have in solving big problems, you shouldn’t rule out more simple approaches as well. Global momentum around AI for social good is growing—and many organizations are already using AI to address a wide array of societal challenges. As more social sector organizations recognize AI’s potential, we all have a role to play in supporting their work for a better world.
Our homes are both sanctuaries for relaxing after a long day at work and a hectic place when rushing out the door in the morning. The Google Assistant can help you better manage your day in a personalized way for your family, whether you’re on a smart speaker, Smart Display (like the newly launched Google Nest Hub Max), Android or iOS phone, or TV. But to give you help at home, the Assistant needs to work with all kinds of devices and appliances, so that you have the choice to set up your home with products that best fit your needs.At CEDIA 2019, we're showing how devices from our partners work together with the Google Assistant in your home. These include cameras, doorbells, lights, thermostats, security systems, vacuums, washers, locks, AC units, air purifiers, refrigerators, ovens and so much more. In fact, you probably have a device in your home today that works with the Assistant. While we’ve made improvements to help you more easily set up up your home, it can still feel intimidating, so we encourage you to check in with installation experts like SnapAv, Audio America, Wave Electronics, Dow Electronics, and Capitol Sales, that can provide help with your device installation and setup. We’re also announcing a new collaboration with Control4 to bring the Assistant to its Smart Home OS, making it easier to control lighting, locks, fans, thermostats and blinds. So when you say, “Hey Google, turn on the big game,” the Assistant will turn on your whole media room, dim the lights and close the shades, and even select the right sports channel and set the perfect volume level.Here’s a look at how the Assistant can be more helpful to you at home. LightingWhether you're in bed about to go to sleep or on the couch ready to watch TV, turning off and dimming the lights is just easier using just your voice. We think lights are the best first place to dip your toes into the smart home, and the Assistant works with hundreds of smart lights, including GE, Lutron, Lifx, Philips Hue, Sylvania, and TP-link. We also offer a Smart Light Starter Kit that makes the set-up process easier and smart home accessible to everyone.EntertainmentAsk your Assistant to play your favorite music or podcasts or to just catch up on the news across a dozen of smart speakers from Sonos, Bose, Altec Lansing, Anker, Bang & Olufsen, JBL, LG, Marshall, Mobvoi, Onkyo, Panasonic, and Polk. You can also use the Assistant to help with movie night at home. With added support from smart TVs from Samsung, Sony, Hisense, LG, Philips, TCL, and Skyworth; streaming devices from Chromecast and Roku; and receivers from DISH and AT&T, you can ask the Assistant to search for action movies, turn up the volume and dim the lights before getting started. Home securityThe most trusted home security brands, including ADT, August, Honeywell, Nest, Schlage®, Simplisafe, Logitech, Vivint Smart Home and Yale, offer a broad range of security systems, video doorbells, smart locks, and security cameras that work with the Google Assistant to improve safety and increase peace of mind. Before going to bed or if you’re out on the road, you can always make sure your house is secure by just asking the Assistant to lock the doors and arm your security system.A/CSmart thermostats from Nest, Carrier, Rheem and others work seamlessly with the Assistant and are a way to automate temperature adjustments based on your habits. And you can even say “Hey Google, set the thermostat to eco mode” to make your home even more efficient and save you money.Front and backyardLet’s face it, doing yard work can be a pain. With lawn control and monitoring systems from Rachio, Rain and Orbit you can use simple voice commands with the Assistant to schedule when to water the lawn. And next month, Traeger Grills will add support for the Google Assistant to make grilling in the backyard even easier. And everything else in betweenTo make everyday tasks a little bit easier for you at home, we’ve added even more appliances from Bosch, GE, iRobot, LG, Siemens, Whirlpool®, and other brands that can help you take care of everything from starting the washer to vacuuming your home. And with a Google Nest product or any other Assistant enabled devices, cleaning is as easy as, “Hey Google, clean the kitchen.” Your Roomba will take off and tidy up for you. The Assistant can even work with products like Hunter Douglas window treatments, LG, Midea or Toshiba AC units and Dehumidifiers, with support for Kohler, Delta, and Alert Labs coming soon. The Google Assistant gives you an easy, hands-free way to control your home with just your voice so you can spend less time managing things and more time enjoying time relaxing, whether it’s helping you dim the lights, change the room temperature or check on the front door from the comfort of your couch.
“Ad tech”—the technology that powers digital advertising on publishers’ sites—is an important part of a healthy web. Google's investments in this space help publishers make money to fund their work, make it easy for businesses large and small to reach consumers, and support the creative and diverse content we all enjoy.Some critics have claimed to Reuters that the ad tech sector suffers from a lack of competition and that Google’s efforts in this space have come at the expense of publishers. These are not new claims, but various parties are working to spur renewed interest in the topic. To suggest that the ad tech sector is lacking competition is simply not true. To the contrary, the industry is famously crowded. There are thousands of companies, large and small, working together and in competition with each other to power digital advertising across the web, each with different specialties and technologies. We compete with lots of other companies in this space, including household names such as Adobe, Amazon, AT&T, Comcast, Facebook, Oracle, and Verizon. In just the last few years, many of these companies have bought or introduced new ad tech platforms, each bringing its own unique advantage. Successful companies like Telaria, Rubicon Project and The Trade Desk are less familiar to consumers but are publicly traded leaders. Other private but sizable platforms in the industry include Index Exchange, MediaMath and OpenX.Competition is flourishing, and publishers and marketers have enormous choice. In a study this year of 155 major digital publishers, Advertiser Perceptions found that the average publisher uses six supply-side platforms (SSPs), an ad tech product that helps them sell ads on its website, and will likely use eight next year. Advertisers likewise have lots of options. The average advertiser uses 3.7 demand-side platforms (DSPs) simultaneously; in fact, Amazon’s DSP now enjoys wider adoption than Google’s, a position they achieved in less than two years, according to third-party estimates. In the past decade, we’ve built products that foster competition. Our tools and platforms make it easy for advertisers and publishers of all sizes to choose whom they want to work with in this open, interconnected ad system. Publishers use our technology to access demand from hundreds of partners, of which Google is just one source. Advertisers use our technology to buy ad space on more than 80 exchanges.By anyone’s reasonable definition, this represents a healthy marketplace.Publishers face numerous challenges, including the explosion in the number of news sources and the transition of advertising to digital delivery. To look at all the challenges the industry faces, plus the extreme level of competition, and say the problem is a lack of choice in advertising technology is to misunderstand the roots of the issue.We understand people have questions about our business. It’s been widely reviewed by many regulators in the past, and we're happy to answer any questions about these issues.Most importantly, we'll continue our work to contribute to the open web and the access to information that advertising supports. We know that publishers and marketers are using hundreds of other technology partners, and we'll continue to compete for business fairly alongside them.
Throughout my medical career I’ve treated patients in vastly different settings—from Zambia, where I went to medical school, to the U.S., where I still practice medicine today. All of these places shared a troubling trend: While we successfully treated people for conditions like malaria or heart failure, they continued to get readmitted for recurrences of these conditions. It became clear to me that even though the medical community has a tremendous amount of knowledge about what it takes to improve health and save lives, we struggle to share that knowledge with everyone. Decades later, we’ve made some progress, but there’s more to be done. In the nearly 20 years since I left Zambia, prevention efforts have cut the incidence of malaria in half. At Johns Hopkins Bayview, a hospital in East Baltimore where I started as a resident physician and later on became the Director of Heart Failure, I helped lead efforts that eventually reduced the heart failure readmission rates by one third. These successes did not require the creation of a new drug or device, they simply relied on translating the existing science we had into something that people can put into action. Today, as the medical lead for Google Fit, an app that helps coach people to live a more active and healthy life, this idea still drives me. If we can better share existing scientific knowledge with everyone, then we can help people live longer and healthier lives no matter where they are. There’s general agreement in the medical community that physical activity improves health. In fact, some studies show that people who meet the physical activity guidelines have 40 percent lower rates of diabetes, 35 percent lower rates of heart disease, 20 percent lower rates of dementia and depression and 20 percent lower rates of cancer. And that’s not all: There are even more short-term benefits linked to physical activity, like lowered stress and improved sleep. But despite all the medical research, people are more sedentary than ever. The Google Fit team realized the need to convert the highly technical scientific guidelines for physical activity into actionable information that people can understand and incorporate into their lives. The scientific report from the World Health Organization (WHO) and American Heart Association (AHA) that underpins their physical activity guidelines is 700 pages long! So to start, we worked with the WHO and AHA to get the guidelines accurate from a technical perspective. Then our designers turned the information into something that was easier to understand, no matter who was looking at it. After all, it’s tough for most people to know the difference between moderate and vigorous activity, or take into account every little bit of your activity throughout the day. To cut through the noise, we created a unique metric for the Google Fit app called Heart Points. This metric helps people incorporate physical activity into their lives so they can reach the recommended levels. The most surprising thing is how simple changes, like picking up your pace while walking on your commute, can have a huge impact. It’s not always about putting on workout clothes or investing money in a gym membership. You can use the Google Fit app on any Android or iOS phone, or any Wear OS by Google smartwatch.Google certainly isn’t the only company working to use technology to improve wellbeing, and physical activity isn’t the only way to achieve a healthier lifestyle. In fact, we’re at an exciting time when advances in technology can bring new opportunities to promote healthier habits. The next challenge will be to come together across industries and companies to bring science-backed information to people in ways that can affect their day-to-day actions and, ultimately, improve their health.
Automated bidding in Display & Video 360 helps you make sure you’re present when consumers are most likely to respond to your ads. Using Google’s advanced machine learning, it evaluates and tailors your bids for every auction to help predict the likelihood of a conversion and deliver the best results for advertisers. To give you more choices for your automated bidding strategies, we’re introducing a new way to pay for your campaigns, expanding support for non-guaranteed deals, and allowing you to manage automated bidding setting at the insertion order level.Pay only for the outcomes you care aboutToday, automated bidding only supports buying on a cost per thousand impressions (CPM) basis. But we know that when you have a campaign with a goal such as clicks, conversions, or installs, our automated bidding technology could deliver better returns if it allowed you to buy based on these goals, instead of on impressions. That’s why we’re introducing outcome based buying in Display & Video 360 which allows you to pay only for the results you are seeking.Outcome based buying supports cost per click buying for campaigns that use either target cost per acquisition (CPA) or maximize conversions strategies. For example, if you’re an online retailer planning a back to school campaign with a $15 target CPA, you can have Display & Video 360 deliver conversions at or below $15. Or, if you want to make sure you spend all your budget, you can have Display & Video 360 generate as many conversions as possible within that budget at any CPA. In both cases, Display & Video 360 will optimize your bids to help get more of the actions you care about, and you'll only be charged for clicks.Select outcome based buying when setting up a new insertion orderWe've seen that advertisers who have tested outcome based buying have been able to get better results from their performance focused campaigns. For example, our agency partner, PMG, used outcome based buying to increase sales for an apparel brand’s re-engagement campaign.With outcome based buying we're able to improve returns and only pay for the results we want to achieve. In a recent test, we've seen 90% more conversions compared to our previous bidding strategy. Justin Scarborough Programmatic Media Director, PMGOutcome based buying is now available for all display campaigns with a post-click conversion goal in Display & Video 360.Use automated bidding in more campaignsAutomated bidding delivers better returns for both your branding building and performance-oriented campaigns, however until now it has only worked with your open auction buys. To help you get better performance with automated bidding on more campaigns, we’re expanding its availability to all non-guaranteed deals. If the deal has a floor price, you will be able to have Display & Video 360 take that into consideration and ensure your ads are showing as planned.Choose an automated bidding strategy for your non-guaranteed dealsIn addition, you can now set your automated bidding strategy at the insertion-order level instead of at the line-item level. By taking into consideration the performance across multiple line items, automated bidding will be able to shift spend to the high performing line items and deliver better returns for the same spend. With outcome based buying and expanded support for automated bidding, marketers can tap into Google’s advanced machine learning to get better results across a broad variety of buying scenarios.
The Japanese word “meshiagare” means “enjoy your meal.” And don’t we all enjoy our food more when we know its story? “Meshiagare! Flavors of Japan” is a new online exhibition designed to help us do just that. Presented by Google Arts & Culture and 20 partners, including the Japanese Ministry of Agriculture, Forestry and Fisheries, it brings together thousands of photos and videos exploring the people, places and traditions that make Japanese cuisine so special. Walk with us through Golden Gai, a street lined with nearly 300 tiny bars, where food, culture and the arts have collided for generations. Taste (well, almost) street food in Osaka and travel with us to the future to learn how you can have authentic Japanese food in space.As well as the sights and sounds of Japan’s food scene, there are insights on how some of your favorite Japanese dishes and ingredients came to be. Did you know that soba was first consumed as dumplings? Or that one way of making udon involves stomping on the dough with your feet to make sure it’s the right consistency?Kazuko IshigakiMs. Kazuko Ishigaki, president of “Cheerful Mother’s Shop” encourages local female farmers.ToyosuStep inside Toyosu Fish Market, the biggest market in the world. WagashiWagashi are special sweets that reflect the season.ChopsticksWakasa are decorated, lacquered chopsticks.UmamiUmami is the fifth taste, joining sweet, sour, salty and bitter.MangaMany Manga stories are based on food.With more than 100 online exhibitions and more than 3,000 high-quality images, videos and stories, brought together in one place for the first time, “Meshiagare! Flavors of Japan” is a journey deep into Japanese gastronomy. It's the second major Google Arts & Culture exhibition focused on Japanese culture after “Made in Japan,” which highlighted local craftsmanship. Craving more? Download the app, join the conversation using the hashtag #Meshiagare, or explore more than 90 smaller collections dedicated to Japanese culture on the Google Arts & Culture website.
The ability to read builds the foundation for education and a better life. Yet according to the United Nations, 617 million children and adolescents worldwide are not acquiring basic literacy skills. This number includes children like 9-year-old Alifya from Wazirpur, Delhi. Her parents, Shabana and Ramirrudin, understand the importance of an education and send her to school, but simply cannot afford to buy books or teach her themselves. As a result, her parents tell us Alifya is already behind her reading grade level and increasingly finding it hard to stay engaged. At Google, we believe technology can help kids around the world, like Alifya, learn how to read and can move us closer to the goal of basic universal literacy. Over the years, we've invested in this goal through our products, partnerships and funding. Google.org granted $50M and technical expertise to nonprofit innovators using technology to close education gaps. These organizations have reached more than 30 million students and are improving student outcomes and teacher effectiveness. They are ensuring technology improves everyone’s education experience, no matter their location or learning environment. And given the advancements in speech technology and AI, we believe there is room to do more. Earlier this year, we took one step forward in this direction and released Bolo, an AI-enabled Android app to help kids improve reading skills.Alifya’s mom helping her use Bolo.We designed Bolo to act as a personal reading tutor to help any student whenever and wherever they need it. It uses speech-based technology to provide personalized assistance in a student’s reading journey, correcting them when they need help and encouraging them when they get it right. The app even works completely offline on low cost phones, which means children who need it the most also have access to the app.When we tested Bolo in India, we found that 64 percent of kids who used the app showed an improvement in reading proficiency. In the five months since the launch in India, more than 800,000 children have used the app to read more than three million stories. “Earlier I couldn’t check Alfiya’s reading abilities. However, with Bolo, I can see her progress at home when she is using the app,” Shabana, Alfiya’s mother, tells us. “Her reading skills have improved and I believe this has increased her confidence.” These results have inspired us to expand our efforts to even more children in more places. Later this month, Bolo will also support Spanish and Portuguese, in addition to Hindi and English. This expansion will help children learn how to read in four of the most spoken languages in the world. As we hear more from students like Alfiya, who was able to significantly improve her reading skills after just three months, we are optimistic that technology can play a role in improving literacy. After all, every child who learns how to read is another student empowered to become a future author, doctor, artist, computer scientist or, in Alfiya's case, a teacher.
Since Google’s first class of interns walked through our doors in 1999, thousands of students from across the country have joined us for the summer and used their intern experience to launch their careers after graduation. I should know: I was part of Google’s first intern class. There were just four of us that year and I quickly discovered, in ways that surprised me, how much there was to learn outside the classroom.After reading through more than 125,000 applications for this year’s class, we welcomed thousands of summer interns to more than 20 U.S. offices including our locations outside of California, like New York, Seattle-Kirkland, Austin, Chicago and Atlanta.Google’s twentieth intern class was our most representative in history. In the U.S., 24 percent of 2019 interns identify as Black+ or Latinx+, up from ~20 percent in 2018, and 37 percent identify as women, up from 34 percent in 2018. They came to Google from 380 universities and 44 states.Our internship program is one way we’re working to build a workforce that’s more representative of the people we serve, in addition to developing programs to retain and grow diverse talent and improve representation at the leadership level. And because unpaid internships are a dealbreaker for a lot of students, often shutting out low-income and underrepresented applicants, we only offer paid internships.While our interns hail from almost every corner of the country, they share one thing in common: a passion for technology. Our goal for the internship program is to fuel this passion and teach our interns new skills with projects that matter to the company—as well as other fun stuff, like hearing from Google leaders and being paired with a mentor.Hats off to our interns, photographed here at their orientation.Thank you to the 2019 interns who spent the summer with us! Without you, many of our projects and products wouldn’t be where they are today.
Machine learning now runs on everything from cloud infrastructure containing GPUs and TPUs, to mobile phones, to even the smallest hardware like microcontrollers that power smart devices. The combination of advancements in hardware and open-source software frameworks like TensorFlow is making all of the incredible AI applications we’re seeing today possible--whether it’s predicting extreme weather, helping people with speech impairments communicate better, or assisting farmers to detect plant diseases. But with all this progress happening so quickly, the industry is struggling to keep up with making different machine learning software frameworks work with a diverse and growing set of hardware. The machine learning ecosystem is dependent on many different technologies with varying levels of complexity that often don't work well together. The burden of managing this complexity falls on researchers, enterprises and developers. By slowing the pace at which new machine learning-driven products can go from research to reality, this complexity ultimately affects our ability to solve challenging, real-world problems. Earlier this year we announced MLIR, open source machine learning compiler infrastructure that addresses the complexity caused by growing software and hardware fragmentation and makes it easier to build AI applications. It offers new infrastructure and a design philosophy that enables machine learning models to be consistently represented and executed on any type of hardware. And today we’re announcing that we’re contributing MLIR to the nonprofit LLVM Foundation. This will enable even faster adoption of MLIR by the industry as a whole.MLIR aims to be the new standard in ML infrastructure and comes with strong support from global hardware and software partners including AMD, ARM, Cerebras, Graphcore, Habana, IBM, Intel, Mediatek, NVIDIA, Qualcomm Technologies, Inc, SambaNova Systems, Samsung, Xiaomi, Xilinx—making up more than 95 percent of the world’s data-center accelerator hardware, more than 4 billion mobile phones and countless IoT devices. At Google, MLIR is being incorporated and used across all our server and mobile hardware efforts.Machine learning has come a long way, but it's still incredibly early. With MLIR, AI will advance faster by empowering researchers to train and deploy models at larger scale, with more consistency, velocity and simplicity on different hardware. These innovations can then quickly make their way into products that you use every day and run smoothly on all the devices you have—ultimately leading to AI being more helpful and more useful to everyone on the planet.
Today, we’re launching Nest Hub Max. Hub Max is a Google Assistant smart display that’s the perfect addition to your helpful home—it’s a TV for your kitchen, an indoor camera, a smart home controller, a digital photo frame and a great way to make video calls. It comes in chalk and charcoal for $229 in the U.S. on the Google Store, as well as retailers such as Best Buy, Home Depot, Target and more; it’s also available in the U.K. for £219 and Australia for AUS$349. To give you a glimpse of how Hub Max can be helpful in your household, we gathered the top 101 ways we’ve been using Nest Hub Max in our own homes:Get entertained1. Launch your favorite channels through your YouTube TV subscription by saying, “Hey Google, watch [channel]” to enjoy live TV while you finish the dishes.2. Catch up on the news, sports and your favorite TV shows with a YouTube TV subscription that provides access to 70+ channels—no cable box required. Not sure what to watch? Ask your Assistant, “What’s on TV?”3. You can also enjoy other entertainment services you’re subscribed to using just your voice, including CBS All Access and Starz. 4. Stream thousands of apps from your phone to your Hub Max with built-in Cast functionality. Just open the Chromecast-enabled app on your phone and tap the Cast button.5. Enjoy millions of YouTube videos, from original content to cooking clips to how-to videos. 6. Jam to your favorite tunes on Hub Max’s stereo speakers from services like YouTube Music, Spotify, Pandora and more.7. Set your favorite music service as your default listening app, so the Google Assistant will search there first when you ask it to play a song.8. Get personalized recommendations on the home screen with Face Match. Just tap the screen to see suggested videos, music, news and podcasts, just for you.9. Can’t decide which playlist or station is right to set the mood? Just say, “Hey Google, open Spotify” or “Hey Google, open YouTube Music.”10. Need a groove to get you ready for a night out? Say, “Hey Google, play smooth jazz" or pick another genre you like. 11. Don’t want to yell over the music? Use Quick Gestures to pause or resume music, videos and other content—just look at Hub Max and raise your hand.12. Group Nest Hub Max with other smart displays, speakers and Chromecast devices to fill your entire home with music.13. Catch up on the news of the day from a variety of top sources. Just say, “Hey Google, play the news” to get started. 14. For live updates from specific news outlets, just say, “Hey Google, play CBS News” or another outlet.15. Want to learn more about what’s happening within a specific topic? Ask “Hey Google, show me the sports news,” for example. 16. Customize your news by selecting from some of your favorite sources, including hundreds of national and local broadcasters. 17. Control thousands of entertainment devices from all major brands in your home from your Hub Max.18. Lost the remote? Turn your Chromecast built-in TV on or off with a simple, “Hey Google, turn off the TV.”Stay connected19. Make video calls to family and friends with Nest Hub Max using Google Duo—and not just to other Hub Max devices, but also to any Android or iOS device.20. Stay in view during a video call with auto-framing, so you can prep dinner around the kitchen while you catch up with loved ones.21. Don’t have time for a call? Leave a video message. Say “Hey Google, leave a video message for John” or send a video message from the Duo app on your phone.22. With Face Match, just walk up to Hub Max and your Assistant will let you know about any video messages or missed calls you've received.23. Create reminders for other members of your household, like reminding your partner to walk the dog. Face Match will also surface any missed reminders automatically when they approach Hub Max.24. You can also use reminders to send someone a note of encouragement when they need it the most (“Hey Google, remind Kathy that she’ll do great in tomorrow’s interview”).25. Use Hub Max’s built-in Nest Cam to check in on your pet when you’re not at home. 26. Use Talk and Listen through the Nest Cam to say a quick hello.27. Get continuous video recording, familiar face alerts and more with a Nest Aware subscription.Keep the memories alive28. Enjoy photos of your favorite memories from Google Photos on Nest Hub Max’s 10-inch HD screen.29. Find those special memories in a flash with a simple, “Hey Google, show my photos from Hawaii,” and relive the family vacation. 30. Search for photos of your dog, birthdays, weddings and more.31. Create a Live Album so your best and latest shots show up on your Hub Max automatically. Just choose the people (or pets) you want to see.32. Share a Live Album with friends and family, so they can see your latest photos on their smart display, too.33. See a photo pop up that brings a smile to your face? Share it with one of your contacts: “Hey Google, share this photo with Mom.”34. See an old memory and can’t remember the location? Just ask “Hey Google, where was this photo taken?”35. Or say, “Hey Google, favorite this photo” to keep track of the shots you love in the Google Photos app.36. Let Nest Hub Max better blend into your home with Ambient EQ so the screen automatically adjusts to match the lighting in the room. Just say, “Hey Google, turn on Ambient EQ.”Get help in the kitchen37. Discover recipes and see visual step-by-step directions—all hands-free—making Nest Hub Max your digital sous chef to help unleash your culinary creativity. 38. Set multiple timers—for example, one for baking and one for your yoga workout.39. Or name your timer: “Hey Google, set a 10 minute chicken timer.”40. Ask your Google Assistant for quick conversions like, “Hey Google, how many milliliters in an ounce?”41. Stay on track with your nutrition goals: “Hey Google, how many calories are in an apple?” 42. Get access to millions of recipes from top names like Food Network and Tasty. 43. If you need help in the middle of a recipe, “Hey Google, show me how to dice an onion” will pause the recipe and play a how-to video to help you get it right.44. Search for recipes and save them to “My Cookbook” for later. 45. Run out of buttermilk? Ask your Google Assistant to add it to your shopping list. 46. Or ask for a substitute: “Hey Google, what’s a substitute for buttermilk?”47. Next time your timer is going off, silence it by simply saying, “Stop”—no "Hey Google" required.48. Or use Quick Gestures to stop the timer with just a raise of your hand. Have fun with family49. Have a laugh with your Assistant! Just say, “Hey Google, tell me a joke.”50. Or get the whole family in on the fun by saying, “Hey Google, let’s play Mad Libs.”51. Don’t have the best voice for singing? Hub Max can help you with a rendition of “Happy Birthday.” Say, “Hey Google, sing ‘Happy Birthday.’” 52. Keep little ones entertained with the sounds and images of their favorite animals: “Hey Google, what sound does a hippo make?”53. You can also ask the Assistant to help the kids learn their ABCs; just say, “Hey Google, sing the ABCs.” 54. Control your family’s experience with Filters to allow only family-friendly Actions or restrict access to music with explicit lyrics.55. Enjoy story time together with Disney and Little Golden Books, powered by Family Link. Just say “Hey Google, let’s Read Along.” 56. Sit back and relax with “Hey Google, tell me a story.”57. Set alarms with your favorite characters, from Teenage Mutant Ninja Turtles to Hatchimals. Just say “Hey Google, set a Character Alarm” and the Assistant takes it from there.58. Want to play a song but not sure of the title? Just ask Google to identify the song by saying a few lyrics instead.59. Playing a game and trying to decide who gets to go first? Ask, “Hey Google, roll dice."60. Planning ahead for Halloween? Make it spooky with “Hey Google, haunt my house!”61. Ask the Google Assistant to drop you a beat: “Hey Google, beatbox for me.”62. Say “please” or “thank you” when using the Assistant and you’ll often be rewarded with delightful responses. Try “Hey Google, please set a timer for 5 minutes.”Get things done63. Start your day with personalized info meant just for you using Face Match. The Hub Max will welcome you with a “Good morning” greeting and share your reminders, commute or an upcoming reservation when you walk up to the device.64. Unsure about bringing the umbrella? Just say, “Hey Google, show me the weather.” 65. Set aside quiet time before bed with Downtime, and the Hub Max will hold off on sharing notifications or responding to commands. 66. Use Routines to streamline multiple tasks. Say “Hey Google, good morning” and Hub Max can control the lights, temperature, music or more all at once. 67. Set up your personalized commute times and routes in the Assistant app. Then ask “Hey Google, how do I get to work?” and get real-time commute info. 68. Got dinner ready, but no one’s in sight? Swipe down from the top of Nest Hub Max’s screen and tap “Broadcast” to call your family to the table through other Google Nest devices. 69. You can also reply to a broadcast with a “Hey Google, reply,” followed by your message.70. Getting ready for bed and want to dim the lights? Set up a routine and trigger it with something like "Hey Google, it’s nighttime."71. Never lose your phone again. Say "Hey Google, find my phone" and your Assistant will call your phone. 72. Waiting anxiously for the spoils of your latest bargain hunting victory? With Face Match, see proactive notifications from your Assistant for upcoming package deliveries, right on Hub Max.73. Use interpreter mode to have a conversation in real time, even when you don’t speak the language. Simply ask your Assistant, “Hey Google, be my Italian interpreter.”74. Making weekend plans? Ask the Assistant to find restaurants nearby.75. Head to the movie theater on a rainy day to catch the latest flick. “Hey Google, what movies are playing right now?"76. Get help remembering things. Simply say “Hey Google, remember my passport is in my sock drawer.” Then next time you’re looking for your passport, just ask the Assistant and you’ll be reminded.77. Stay on top of your portfolio with the latest information on individual stocks and the global market: “Hey Google, what is [stock] trading at?”Control your smart home78. Manage all your compatible devices in one dashboard with home view. View devices by room, turn the lights on or off with a tap or pause what’s playing on your Chromecast. 79. Use home view to adjust the colors or brightness of your compatible lights so you can get the mood just right.80. Set up your Hub Max with a Nest Hello doorbell and you can see who’s at the front door.81. Turn on the compatible lights in the room you’re in with a simple, “Hey Google, turn on the lights.”82. If you want to turn on all the compatible lights across your home, just ask, “Hey Google, turn on all the lights.”83. Get peace of mind and see your security camera video stream right on your Nest Hub Max.84. Stay under the covers until it’s just right. Say, “Hey Google, make it warmer” to have your Nest thermostat make the room nice and toasty. 85. Start your morning off right. Use a smart plug with your coffee maker and ask your Google Assistant to get things brewing.86. Change your compatible smart bulb colors to set the party mood. "OK, Google, turn my lights pink."Do even more87. Too far down the rabbit hole of apps? Get back to the home screen anytime with “Hey Google, go home.”88. Get a daily dose of good news. Just say “Hey Google, tell me something good.”89. Preparing for your upcoming trivia night? Just ask, “Hey Google, who won the NBA Finals in 1990?”90. Ask for help with your next vacation: “What are the best places to vacation in February?”91. Enjoy the silky smooth voice of John Legend answering everyday questions. Just say, “Hey Google, talk like a Legend.” 92. Need to relax? Just ask your Hub Max to play ocean sounds or soothing white noise.93. Get ready for your road trip with help. Just say, “Hey Google, what are fun things to do in Austin?”94. If you’re bored and just want to get out of the house, turn to the Assistant for ideas. “Hey Google, what events are happening today near Chicago?”95. Or stay home and learn some interesting tidbits. Just say, “Ok Google, tell me a fun fact.”96. Learn a new language. Simply say “Hey Google, how do you say ‘how much does this cost’ in French?”97. Brush up on your vocabulary skills. “Ok Google, what does ‘gregarious’ mean?”98. Stay up to date on your favorite sports and teams by asking for recent sports scores and stats. 99. Never reach for a calculator again. "Ok Google, what's 254 times 13?" 100. Do (almost) anything yourself. Need to learn how to French braid? There’s a YouTube video for that.101. There’s even more to do with Nest Hub Max. Just ask “Hey Google, what can you do?”